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December 22, 2006

Gift-Giving Do's & Don'ts

You lazy bastard.

You waited until the last minute (again) to do your holiday shopping.

Luckily Bushmill's whiskey knows you as well as we do...


Contributed by Alexandra Martinez

On Black Friday, Bushmills Irish Whiskey hosted an event  called "Shop on the Rocks" which gave men a unique alternative to the grueling monotony of shopping with their wives or girlfriends.  Taking place at local Boston, Chicago and NYC bars, the event offered the men a place where they could shop online while sampling Bushmills, watching sports, participating in bar games and kicking back with friends. (ed. note - How come we hear about this NOW?)

From this event they were nice enough to compile a tip sheet for men to use when buying gifts for their wife or girlfriend during the holidays.

With the Bushmills Top 10 "Do's & Don'ts," guys won't look completely clueless when shopping for their significant other. 

  1. If your gift idea makes cleaning, cooking or any household chores easier, kill it. She’s not your maid.
  2. When buying clothing for your girl, don’t trust your own fashion sense. What you may want to see her in (eg., lingerie) is not necessarily what she wants to wear – and besides, isn't that more of a present for you? Get a second opinion from one of her friends.
  3. If you’re unsure what size to get her, always guess smaller. This is a tricky one: you never want to give the woman in your life something that is too big and offend her, but you don’t want to embarrass her by giving something too small.  Again, ask a friend for her size! Or better yet, go for jewelry.
  4. But, NEVER buy jewelry from a store located in a strip mall or whose advertisement you heard on sports radio on the drive into work. It’s all about the packaging.
  5. Keep sports, fishing and video games out of the shopping equation: she’s not interested … she’ll never be interested.
  6. Don’t bust the bank for her gift; it makes you look desperate and weak for affection. Sometimes the most thoughtful gifts don’t cost a penny—think scrapbooks, CD song compilations of music that makes you think of her, giving her (rather than the NFL) your Sunday afternoons for an entire season.
  7. Never give her perfume by itself: its very high school. Look to package it with another, thoughtful gift (see #6).
  8. Think of anything tied to her hobbies and passions that you can share together. It shows that you’re actually paying attention to what she is saying. (She thinks you’re ignoring her, by the way.)
  9. If you order something online, take it out of the shipping box. She doesn’t need to know that you were watching TV while surfing for her gifts online. That’s just lazy—but smart.
  10. When in doubt: ask mom

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